8 min read

NFTs In The Fashion Industry: HAPEBEAST

Published on
Nov 15, 2022
This article is for general information purposes only and isn’t intended to be financial advice.
Phoenix Baker
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Rare clothing items and NFTs are both popular collectibles. Blockchain projects are combining these two concepts to form limited edition fashion collections in the form of an NFTs, where you have full ownership and proven authenticity of your collectable. This article discusses how NFTs and the fashion industry are collaborating and bridging the gap of real-world and crypto. We also take a deep dive on HAPEBEAST - one of the most popular NFT fashion projects at the moment.

NFTs In Fashion Industry

NFTs are rare digital tokens that can be used to prove an asset's ownership. They provide full transparency around authenticity and ownership and at the same time can be traded safely, with their transaction history recordable and visible on the Blockchain.

NFTs have been used to record ownership of the following real world cases already:

  • Real Estate
  • Artwork
  • Vehicles
  • And now, Fashion

NFTs are being used in the fashion industry to create authentic, limited edition pieces. One example is the collaboration between designer Prabal Gurung and luxury retail brand Neiman Marcus. This collaboration produced a limited-edition shoe line that featured one-of-a-kind NFTs that were embedded into the bottoms of each shoe. These NFTs allowed for each pair to be tracked and verified for authenticity.

Some of the biggest names in the fashion industry such as Bape, Nike, Burberry, Louis Vuitton, and Adidas have incorporated and worked on NFTs projects.


Founded by Matt Sypien, HAPEBEAST is a NFT project with 8192 collectibles on the Ethereum blockchain. The NFTs are called HAPEs and have a similar look and feel to the BAYC apes but also have the influence from pop culture and fashion which allows fans to resonate with the aesthetic of the NFTs. All the NFTs released by HAPEBEAST are fully 3D in 8k quality giving them a realistic feel and an actual glimpse into the future of digital art. HAPEBEAST has been called the “Supreme” of NFTs due to its strong fan base mixed with the style and statement that its NFTs bring about.

And to say that HAPEs are sought after is an understatement; during the initial listings the floor price was 0.2 ETH but after a few weeks, many HAPEs saw prices skyrocket anywhere from 5 ETH to10 ETH which showcases how valuable these NFTs are. Prices have seen a dip due to the current market sentiment but if you're like us who believe that we are only in the early stages of NFTs, you won't see this as a bad thing.

What Makes HAPEBEAST Unique

Popular fashion brands such as Supreme combine rarity and unique style to create a sought after product. The same can be said with HAPEs which give a golden touch of style, exclusivity, precision and relatability into an NFT. HAPEs are certainly attracting a new audience into the metaverse, that being the fashion and pop culture fans.

HAPEs uniqueness definitely comes from the ability for the BAPEs to be appreciated and understood by individuals who are interested in pop culture and fashion. It is difficult to view a HAPE and not see the beauty and unique characters of each item and this is definitely an aspect that has been seen by investors and collectors.

Have a look at and see for yourself.

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